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Music Mogul's Library | ||||||||||||||||||||||||||||||||
| Indie Marketing Power by Peter Spellman | |||||||||||||||||||||||||||||||||
 Peter
Spellman and I got connected many years ago through Creem
co-founder Dave Marsh. Since then we've kept
in touch on and off. I knew Peter as the Director
of Career Development at the Berklee College of Music. But
it took Indie Marketing Power for me to realize that he
is also a fine writer committed to helping the independent artist
and entrepreneur thrive and prosper. |
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| This 386 page resource guide delivers what it promises: to maximize your music marketing. Whether you are a novice or battle-scarred veteran, you will definitely come away from the book with more ideas and techniques. "The Challenge of Finding Your Market Niche" for example, is a section that everyone should read. I can't tell you how many times I have had to help over-enthusiastic clients from trying to conquer too many markets with too little money and expertise. It's much more practical to zero-in on a niche that you can fill with excellence and expand from there. | |||||||||||||||||||||||||||||||||
| "Developing a Marketing Mindset" is another key section. When I consult with artists, their world-view naturally leans toward being all about the music. When I consult with businesspeople, their world-view tends to be more bottom-line oriented. Both views are important. But neither view will result in success unless it is filtered through a marketing mindset. The opportunities are there, but so many are missed if you don't train yourself on how and where to look. | |||||||||||||||||||||||||||||||||
| Indie Marketing Power is a must-read. Space here is too limited for me to really do it justice in a review. A full table of contents is available for view by clicking here, where you can also order a copy. | |||||||||||||||||||||||||||||||||
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> invited
to The Circle,
