192 Garden Street | Suite 2 | Roslyn Heights | New York | 11577-1012 | USA | E-mail | (516) 621-6424 | www.RPDieguez.com


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> Advises clients in all facets of the
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    The Real Deal: How to Get
    Signed to a Record Label
    by Daylle Deanna Schwartz



   Managing Artists in Pop Music:
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   by Mitch Weiss and Perri Gaffney
 

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Daddy-O
 
  For the past 20 years, Brooklyn native Daddy-O has done everything from being an influential recording artist, writer, producer and remixer to Senior Vice President of A&R at MCA Records.  And he's worked with every creative stripe from Queen Latifah, Mary J. Blige and Shante Moore to They Might Be Giants, the B-52s, Living Colour and Red Hot Chili Peppers.
 
  Among Rap's elder statesmen, Daddy-O was a founding member of Stetsasonic in 1981, which enjoyed three successful Tommy Boy albums.  An influential group in Hip Hop, it was one of the few to promote the use of live instruments, to forge the rock-rap fusion (as did Run DMC), to develop the black consciousness that would be later fine-tuned by groups like De La Soul and the jazz/rap vibe that eventually became its own genre.
 
  Stetsasonic dissolved when Daddy-O decided that the group was beginning to exhaust its possibilities. The demise of the group, however, ushered in an era when Daddy-O and his former bandmate, Prince Paul, were each to become in-demand producers and remixers.  And despite all the success, he still found time to release the solo album, "You Can Be a Daddy, But Not Daddy-O," on Island Records in 1993.
   
  His reputation, the diversity of his talents, and his ever-sharpening business acumen also opened the doors to the corporate world. Daddy-O has written and produced jingles and radio/television commercials for established brands such as Casio Electronics, Alka Seltzer and Pepsi.  He also became the Senior Vice President of A&R at MCA Records where he worked closely with executive Hank Shocklee of Public Enemy fame.