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> Advises clients of all genres:  Pop, Hip Hop,      Dance, Rock, R&B, Jazz, Gospel, World, etc.
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    The Real Deal: How to Get
    Signed to a Record Label
    by Daylle Deanna Schwartz



   Managing Artists in Pop Music:
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   by Mitch Weiss and Perri Gaffney
 

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Vivek Tiwary
 
  Vivek J. Tiwary is the Founder and President/CEO of both StarPolish and Tiwary Entertainment Group (TEG). TEG (www.tegltd.com) is a multi-faceted entertainment venture focusing on marketing consultation, project production, and entertainment investment.  In addition to numerous music and experimental theatre projects, TEG is one of the initial investors and a Limited Partner in Mel Brooks' current smash hit Broadway musical "The Producers," which sold $2.8 million in tickets in its first day (setting a box office record) and which earned 15 Tony nominations and won 12 Tony awards (setting Tony records).  StarPolish is a company dedicated to educating, empowering, and developing musical artists and provides several free services at www.StarPolish.com including expert guidance on the music business, self-management tools, and exposure opportunities.  StarPolish also has an Artist Management division, where it represents acoustic-rock act Junior.  StarPolish is a collaborative effort between music industry professionals and artists at all stages in their careers-- contributors and advisors range from Tom Morello from Rage Against the Machine to Danny Goldberg, CEO of Artemis Records.
 
  Vivek has 10 years experience in the arts and entertainment industries, primarily working in music and theatre.  Prior to founding TEG in 1999 and StarPolish in 2000, Vivek started and ran the Alternative Marketing Department at Mercury Records, where he recruited, hired, trained, and directed Mercury's national Alternative Marketing field staff.  He also designed and executed national cross-promotions for Mercury with a variety of non-music corporate sponsors ranging from AT&T to Airwalk.  Vivek has also held several other record label positions, including Manager of Video Promotion for Mercury Records (working with MTV and VH1), and Founder and Director of The Alternative/College Marketing Program for SEED Records (then a division of Atlantic Records). Through these varied positions, Vivek has garnered significant experience in virtually every aspect of artist development-including radio, retail, press and publicity, video, touring, Internet, lifestyle and street marketing.  He has also worked with artists covering the entire musical spectrum, including 311, Jon Bon Jovi, Cake, The Cardigans, Allen Ginsberg, Hanson, Kiss, Korn, LL Cool J, John Mellencamp, The Mighty Mighty BossTones, Nashville Pussy, Oasis, Pearl Jam, Roni Size/Reprazent, Rusted Root, Bruce Springsteen, Shania Twain, and Lucinda Williams, to name but a few.
 
  Vivek also periodically runs entertainment industry workshops and guest lectures at various high schools and universities.  Among many charitable pursuits, Vivek is the Co-Founder and Co-Chairman of Musicians On Call, a nonprofit organization that uses music and entertainment to complement the healing process.  He also sits on the Board of Directors at Gale Gates et al, a critically acclaimed experimental theatre and art company.  Vivek graduated Magna Cum Laude from both the Wharton School of Business and the University of Pennsylvania's College of Arts and Sciences.  While in Philadelphia, he was active in the local music scene, booking high-profile for-profit and benefit concerts.