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 Make Music, Make Money
 
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An Artist's Guide To The Music Business:
Make It Happen In Hip-Hop & Rap
Produced by Dick D'Anjolell 
   
  I always got a kick out of this video, because a number of the executives who are interviewed are either clients or colleagues with whom I have done business.  So much of what they explain in this video is exactly what I have heard them say in person.  So I can personally vouch for the credibility and the wisdom of the content.  Moreover, there are certain things unique to the video format that give it an edge over books.  I won't get into it here, but you can read about it in my review of another highly recommended video produced by Mr. D'Anjolell.
  The talking heads includes producers, record executives from major and independent labels, a lawyer, and music publishing executives.  Recording artist Kris Parker p/k/a KRS-One is prominently featured, who provides an animated perspective from the talent side.  Topics discussed include how to get connected, artist management, songwriting, and -- of course -- sampling.
  The video also rolls a comprehensive address and phone list of music industry conferences, performing rights societies, trade publications and directories.  And don't worry about being bored.  Breaks are taken by showing a Rap music video clip -- a nice bonus to by providing some eye-and-ear candy, while the brain chills.  Sure, some of the references made in the video, might be dated.  "Make It Happen In Hip-Hop & Rap," after all, was produced in 1995 -- an eon of time in Rap years.  But there's plenty of unchanging meat-and-potatoes information here that transcends the rapid evolution of this uniquely American genre.
 

~Richard P. Dieguez