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 Make Music, Make Money
 
Written by Richard P. Dieguez, Esq.

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 Quick Facts About RPD
 
> Advises clients in all facets of the
     entertainment industry and in all genres
 > Recipient of several Gold and Platinum
     Records from clients
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     talent, an important insight he brings when
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> Graduated in 1985 from NYU Law School,
     one of the top schools in the country
 > Taught 3 semesters of Entertainment Law
     at New York City's Baruch College
 > Admitted to the U.S. Supreme Court

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 Books Referring To RPD

    The Real Deal: How to Get
    Signed to a Record Label
    by Daylle Deanna Schwartz



   Managing Artists in Pop Music:
   What Every Artist and Manager
   Must Know to Succeed
   by Mitch Weiss and Perri Gaffney
 

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Ruthless Self-Promotion In The Music Industry
By Jeffrey P. Fisher
   
  The title says it all.  It really does take a sense of ruthlessness to promote yourself in this business.  To be effective, you can't go about your promotion in a casual and random way.  As I have written and lectured about many times before, one has to be consistent and persistent.  Or as Mr. Fisher puts it, you have to "become a promotion fanatic."
  Don't think you have what it takes?  Mr. Fisher is a step ahead of you.  He starts off the book with a chapter entitled "Cultivating The Ruthless Spirit."  From there, he walks you through on how to acquire these skills, developing your message, doing the research and putting together a plan of action.
  Audio and video promotions, the internet, publicity, and advertising are some of the many other topics covered in the book.  The author does more than just explain the mechanics of launching a promotional campaign.  He also discusses the art of building one-on-one personal relationships.
 

~Richard P. Dieguez