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Make Music, Make
Money
Written by Richard
P. Dieguez, Esq.
 >
Learn how money is
made in publishing.
> Sample clauses and contractual
language.
> Over 100 illustrated
pages and sidebars.
>
Written by RPD from
years of experience.
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the workbook
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Quick Facts
About RPD
> Advises clients of
all genres: Pop, Hip Hop,
Dance, Rock, R&B, Jazz, Gospel, World, etc.
> Recipient of several
Gold and Platinum
Records from clients
> Has 5 years experience
managing artists
on major labels, an important insight
he
brings when advising legal clients
> Listed in nine Who's
Who directories
> Graduated in 1985
from NYU Law School,
one of the top schools in the country
> Taught 3 semesters
of Entertainment Law
at New York City's Baruch College
> Admitted to the U.S.
Supreme Court |
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Personal Injury,
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Books
Referring To RPD
The
Real Deal: How to Get
Signed
to a Record Label
by Daylle Deanna Schwartz
Managing
Artists in Pop Music:
What
Every Artist and Manager
Must
Know to Succeed
by Mitch Weiss and Perri Gaffney |
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©
2008 Richard P. Dieguez, Esq. All rights reserved
Legal
Notice and Disclaimer
Portions of this website may be considered
ATTORNEY ADVERTISING in some states. |
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This Business
of Music Marketing and Promotion
By Tad Lathrop and Jim
Pettigrew, Jr. |
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This Business of Music Marketing
& Promotion takes
a behind-the-scenes look at exactly what is involved in the marketing
and promotion of a musical act. The book has a clear and
comprehensive style and provides a step-by-step guide which makes
the secrets of successful marketing available to all. |
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Lathrop and Pettigrew lead the
reader through the marketing maze, explaining the basic concepts
behind marketing and revealing the more complex methods used
by record companies. They also focus on the maverick, but
increasingly popular, "Do It Yourself" marketing. |
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The authors leave no stone unturned
on the journey from musical idea to the collection of royalties,
and they even include a rather handy section on how much it will
actually cost to do it all. Other particularly helpful
parts inform the reader how to create a press kit, get radio
airplay and how to set up their own website. |
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The book also includes the now
mandatory internet section. It examines the way the web
has revolutionised traditional marketing and provides a detailed
strategy for artists to utilise this technology to generate interest,
a fan base and even some cash! |
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The interview section provides
invaluable "inside info" on successful marketing from
a wide variety of real life perspectives, ranging from record
company presidents to internet analysts. The book is peppered
with diagrams and fictional examples which help to bring the
sometimes dull aspects of marketing and promotion to life. The
bullet point style of the text enables the book to be used as
a valuable reference tool which can be dipped into to when needed. |
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The Business of Music Marketing
& Promotion provides
a practical and insightful guide to the business behind the music
and is a must-read for those wanting to crack this often elusive
industry. |
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~Elaine Gilchrist |
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