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 Books Referring To RPD

    The Real Deal: How to Get
    Signed to a Record Label
    by Daylle Deanna Schwartz



   Managing Artists in Pop Music:
   What Every Artist and Manager
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   by Mitch Weiss and Perri Gaffney
 

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The Billboard Guide To Music Publicity
By Jim Pettigrew, Jr.
   
  Are you an aspiring musician or publicist?  Or maybe you are developing a record company? If so, then this book must be added to your repertoire of starting materials. The Billboard Guide to Music Publicity, by Jim Pettigrew, Jr., is a necessity to those who are serious about advancing in the music industry. This topic -- publicity -- is, perhaps, one of the most important aspects of this volatile industry. A performer or publicist just starting out must be able to effectively market themselves or their client.
  One essential element a publicist or public relations professional must prepare is a press kit. Many artists and business owners are unaware of the importance of this item. Pettigrew teaches the novice how to prepare an effective press kit and dedicates a large portion of the book to this aspect of publicity. The most important components, such as the jacket, bio, fact sheet, and press clips are outlined and then thoroughly explained. Examples are provided for maximum understanding. The artist's or executive's biography is perhaps the most important piece of information supplied in the press kit.
  Another great component of this book, are the interviews with the industry professionals. The advice given from these leading pros are like rare treats being shared with the reader. The additional information in this book, such as writing press releases and pitch letters are carefully described to help the reader achieve maximum knowledge of the subject.
  The information contained in the 163 pages of this book is invaluable. A dedicated musician or entrepreneur should invest their time to expanding their knowledge on how to jumpstart their career and businesses.
 

~Samantha Leib